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A graphic designer & digital artist based in the DC area, pursuing a BFA in Graphic Design at Virginia Tech. Explore my work below & click on image thumbnails to see projects.

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roanoke valley speech & hearing center

Project: Logo Rebrand
Client: Roanoke Valley Speech & Hearing Center
Platform: Adobe Illustrator & Photoshop
Year: 2023

At a non-profit design event, our team of three designers (including myself) was tasked with creating a new logo for the Roanoke Valley Speech & Hearing Center, a local non-profit. The client requested a design that incorporated iconography of the Blue Ridge Mountains along with elements symbolizing sound waves or hearing therapy. I was primarily responsible for the conception and initial sketches of the logo’s direction, as well as the digitization of the first rendition of the logo.

The final logo features a blue and green color palette, inspired by the local mountain landscape. The sound waves were carefully designed to resemble the outline of a mountain ridge, visually merging the concepts of sound and the natural surroundings. A modern, easy-to-read sans serif typeface was chosen to enhance clarity, while the ampersand subtly references the iconic Roanoke Star, giving the logo a strong sense of place and community connection.